Thursday, 11 August 2016
Friday, 29 July 2016
Thursday, 26 May 2016
Hyundai is a self-grown South Korean brand of automobiles established in the 1960's. Presently part of the Hyundai Kia Automotive Group, the motor company has registered a steady growth over the past few decades, having successfully entered European and American markets. The assembly lines operated by the company were built to match its size, the manufacturing facility in Ulsan being able to produce 1.6 million units per year.
Founded by Chung Ju Yung, born into a poor family of farmers, the Hyundai Motor Company became the first Korean car producer. The grounds for finding a car company could not have been more welcoming since post-war years in Korea brought forth a series of odd politics one of which stated that automobile imports were better than having a Korean car brand.
Yung was quick to fill the void, having raised enough capital for the investment from his very profitable construction business, opened in 1947. One year after its birth, the Hyundai Motor Company signed a technology-share agreement with Ford in 1968. Soon after Hyundai's access to Ford's resources, the first Hyundai car was developed: the Cortina. This model was quickly followed by the release of the Pony, Hyundai's first entirely Korean designed and built model. Its blueprints however, were not all-Korean, the company having used Japanese technology from Mitsubishi to develop the car.
Japanese constructors at the time had already developed wide range of models, many of which were exported worldwide, mainly to the US and South America. The Pony model was the first Hyundai to be shipped overseas in 1975.
However, Hyundai would only cross US borders later, in 1986, with the release of the Excel. The subcompact car was an instant hit with its fairly small price tag accounting for most of its popularity. The Excel was such a hit that it sold in over 100,00 units in the first seven months.
This was the last automobile that Hyundai produced before resorting to their own technology in 1988. The Sonata was their first born, a mid-size car that marked the beginning of a new era. Despite the steps the company had taken into building a strong brand image, the reputation Hyundai had previously collected was lost because of poor quality and reliability complaints.
As soon as the 90's came, Hyundai was short of air on American territory, struggling for one last gasp. Instead of retreating, the company made massive investments in new design and technology. By the time the new millennium came, the company had already reinstated as one quality car manufacturer.
Sales increased once more and with them so did the buyer's confidence in Hyundai. The sudden shift in consumer behavior was made possible by eliminating all worries regarding the vehicle's reliability through the introduction of a 10 year warranty to US sold vehicles only. Since few companies could top that, Hyundai quickly earned a spot in the world's top -10 car manufacturers.
Hyundai is currently operating in 193 countries, selling vehicles through approximately 5,000 showrooms and dealerships. Sales have also aided image growth, the brand having entered the first 100 most valuable brands of the world. Its recent history is strongly connected to investments in technology and ample advertising campaigns. Indeed, communication is one of Hyundai's inherent elements, best described by their logo: the stylized H is in fact a representation of two men (brand-buyer) shaking hands.
Article source: http://www.autoevolution.com/hyundai/history/
Monday, 11 April 2016
In 1975, the company decided to build its own car which it would sell under the brand name ‘Hyundai’. They hired five of the best car engineers from Britain who designed their first car, ‘Hyundai Pony’. The car soon became the number one selling car in South Korea because of its small size and economical pricing. Next the Hyundai Pony entered the Canadian market and within 9 months became the top-selling car there. By 1985, their production had exceeded more than 1 million cars.
Hyundai has reputable dealers, such as Group 1 Hyundai, across the world!
Monday, 21 March 2016
Spent the weekend taking care of the usual domestic duties? Headed to a busy shopping centre, visited some family and did a lot of running around with the kids? Is this you? Folks buy the new Hyundai i30 because they need a comfortable, practical and affordable way to get their family and themselves around, and in this role the i30 is a peach.The updated design is far more upmarket than before, with a fresh new grille. Very comfortable and well laid out. There is a quality feel to the latest Hyundai i30 cabin regardless of specification, and there are more than enough niceties to make it feel like something more than a base model.
We had a good giggle at this brilliant UK TV Ad about a mom on a car shopping spree! Enjoy!
Tuesday, 15 March 2016
To thank Holmer Green and its pupils for all of their help, Hyundai is funding new equipment for both of the schools.
Monday, 11 January 2016
HYUNDAI IX35 BREAKDOWN
- Lifestyle Rating - 8
- Family Friendly - 7.5
- Media & Connectivity - 8
- Storage & Space - 7.5
- Feel Good Factor - 8
- Parking Prowess - 7.5